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Toys to Rituals: the Big Opportunity for Kellogg's | Muse by Clios
17+ hour, 27+ min ago (368+ words) Nostalgia's been the marketing word du jour for the last few years. The mistake most brands make is thinking nostalgia is about the past. It isn't. Counterintuitive, right? In fact, it's about a feeling people are actively looking for right…...
Stephen Spencer Taps Into His Toddler's Imagination to Create Whimsical Songs | Muse by Clios
1+ mon, 2+ week ago (472+ words) Stephen Spencer, a New York-based composer and songwriter, appreciates his 3-year-old daughter's active imagination. So much so that he turns the tales she spins about a mermaid, an apple man and a snow-woman into catchy songs that he shares via…...