News
Audio First: How Tonies Is Winning the Battle for Kids' Attention
1+ hour, 21+ min ago (493+ words) The future of brands gets decided here. Join the industry's top marketers at Brandweek for the ideas, insights, and connections shaping what's next. Get your ticket. In an era where digital connectivity is ubiquitous, parents are increasingly seeking ways to…...
Goop Kitchen Lands in New York With a Love Letter to the City's Energy
1+ mon, 3+ week ago (485+ words) Want your ideas taken as seriously as your craft? The ADWEEK Mini MBA in Marketing strengthens your strategic voice'and your career trajectory. Apply for the program. A canvas tote slung over one shoulder, answering emails between bites on a crowded…...
Ads of the Week: 10 Campaigns That Caught Our Eye, From Burger King to Uber
2+ mon, 3+ week ago (616+ words) Brands leaned into playful self-awareness this week. Uber staged a meta Irish exit, JCPenney poked fun at fashion's gatekeepers, and Hotels. com reminded people that its name means exactly what it says. Meanwhile, Burger King retired its King mascot to…...
Huggies Invites 18 Babies to Poop All Over $500 K Worth of Luxury Goods
2+ mon, 4+ week ago (268+ words) Becoming a parent is an expensive pursuit. But before eye-watering college fees and vacations rack up credit card bills, parents must first contend with something far messier: the stinky, catastrophic, downright nasty nature of baby poop, where no surface is…...
Lego's Holiday Ad Diverts a Tween from His Phone to Play
7+ mon, 6+ day ago (275+ words) As tweens get older, many trade toys for phones and become less interested in family time. Lego's latest holiday ad aims to pull them back into the joy of play. Created by the brand's in-house Our Lego Agency with animation…...
Roblox Unveils New Safety Features on Its Gaming Platform
11+ mon, 3+ day ago (181+ words) Online gaming platform Roblox announced new safety features Thursday for teen users and their parents. They will build on Roblox's existing safety systems with investments in advanced machine learning with artificial intelligence, content moderation, and comprehensive parental controls. "Safety has…...
Moonbug Study Reveals the Best Way Ads Can Interact With Parents
11+ mon, 3+ day ago (360+ words) A recent study by Moonbug Entertainment revealed how a two-parent household, featuring a father and a mother, interprets ad relevance. The company, known for its Co Comelon and Blippi You Tube channels, is owned by Candle Media, which also owns…...